A latest study compiled by Google India and TNS Australia released on Wednesday (August 8) revealed that five out of six students get influenced by online resources while deciding on higher education. In fact, India is ranked No 2 when it comes to using online search engine for education-related queries, the study revealed.
Overall, India’s search market has grown at a rate of 62 per cent year-on-year, while the education-related search grew at 46 per cent. Almost 60 per cent of students search online for education courses.
The study, which was conducted across major cities, including Delhi, Bangalore, Mumbai, Pune, Hyderabad and Chennai, collected data from 2,229 respondents from colleges and institutes. “Interestingly, engineering still dominates the search in the segment where 40 per cent of the students come online looking for bachelor courses. Also, 44 per cent of the students search for IT-related courses, followed by 16 per cent for post graduation,” explained Rajan Anandan, vice-president and managing director of Google India.
He said, “With over 60 million Internet users in India being in the age-group of 18-35, educational-related search queries are exploding. Our core objective behind compiling this study was to understand the impact Internet is having on this young population with regard to education-related decision making. With more and more users getting online every day, it is the biggest catchment area for the youth, and we hope the study will help advertisers realize the potential of this medium.”
Interestingly, the study also revealed that students spend six months on an average in researching on their courses online before deciding on the institute. Placement (56 per cent) is the most important factor for a student in deciding on the institute & course, followed by faculty (49 per cent), course content (48 per cent), reputation of the institute (43 per cent) and fees (41 per cent).
The survey also looked into the most searched institutes in India on Google between January and June 2012, and has come out with varying results. IIM Ahmedabad grabbed the top position in the most-searched IIMs segment, followed by IIM Bangalore and IIM Indore. IIM Calcutta and IIM Kozhikode are in the fourth and fifth position, respectively.
Among private institutes, Sikkim Manipal topped as the most-searched institute, followed by Amity. The third, fourth and fifth positions were taken by Nirma, Lovely Professional and Sharda University, respectively.