Nov 5, 2014
Blueprint for new IITs and NITs likely to roll out today
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Oct 28, 2014
India Projected to Become Third-biggest Aviation Market by 2031
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Oct 8, 2014
IMF issues warning on slower economic growth in 2014 and 2015
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Oct 8, 2014
USINPAC releases #US-#India ‘Business Barometer’
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Oct 8, 2014
More than half of U.S. unlikely to do business in India: study
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Oct 8, 2014
More than half of US unlikely to do business in India: Reports
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Oct 8, 2014
US lawmakers forge ahead to set US-India relations on new course
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Oct 6, 2014
New MoU to be signed between India and the USA gets nod from the Indian Cabinet
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Sep 30, 2014
India set to become a founding partner in the Thirty Meter Telescope Project in Pacific Ocean
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Sep 30, 2014
Global Initiative of Academic Networks approved by the Indian HRD Ministry
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Sep 23, 2014
Narendra Modi will build new IIT in Goa aided by US institutions
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Aug 28, 2014
Turning Point in Bilateral Relations: US Medical Delegation to India arrives
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Aug 26, 2014
Indian American author Nina McConigley wins PEN Open Book Award
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Aug 26, 2014
Indian-American educator Pradeep Khosla to help India with hospital management
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
Aug 26, 2014
India-US natural partners: US diplomat
read more...
AUSIB promotes High Profile Higher Education Events, Business Events, Trade and Investments between The United States and India
View All

5 out of 6 come online to decide on higher education: Google

Source : MBA Universe
Aug 13, 2012

A latest study compiled by Google India and TNS Australia released on Wednesday (August 8)  revealed that five out of six students get influenced by online resources while deciding on higher education. In fact, India is ranked No 2 when it comes to using online search engine for education-related queries, the study revealed. 

Overall, India’s search market has grown at a rate of 62 per cent year-on-year, while the education-related search grew at 46 per cent. Almost 60 per cent of students search online for education courses.

The study, which was conducted across major cities, including Delhi, Bangalore, Mumbai, Pune, Hyderabad and Chennai, collected data from 2,229 respondents from colleges and institutes. “Interestingly, engineering still dominates the search in the segment where 40 per cent of the students come online looking for bachelor courses. Also, 44 per cent of the students search for IT-related courses, followed by 16 per cent for post graduation,” explained Rajan Anandan, vice-president and managing director of Google India.

He said, “With over 60 million Internet users in India being in the age-group of 18-35, educational-related search queries are exploding. Our core objective behind compiling this study was to understand the impact Internet is having on this young population with regard to education-related decision making. With more and more users getting online every day, it is the biggest catchment area for the youth, and we hope the study will help advertisers realize the potential of this medium.”

Interestingly, the study also revealed that students spend six months on an average in researching on their courses online before deciding on the institute. Placement (56 per cent) is the most important factor for a student in deciding on the institute & course, followed by faculty (49 per cent), course content (48 per cent), reputation of the institute (43 per cent) and fees (41 per cent).

The survey also looked into the most searched institutes in India on Google between January and June 2012, and has come out with varying results. IIM Ahmedabad grabbed the top position in the most-searched IIMs segment, followed by IIM Bangalore and IIM Indore. IIM Calcutta and IIM Kozhikode are in the fourth and fifth position, respectively. 

Among private institutes, Sikkim Manipal topped as the most-searched institute, followed by Amity. The third, fourth and fifth positions were taken by Nirma, Lovely Professional and Sharda University, respectively.


  • AUSIB joins Nagpur First as Supporting Partners for Annual Global Nagpur Summit 2015
    read more...
  • Events and Delegations between India and The United States
  • Edwin Burkett
  • James mancuso
  • Gerald V quinnan
  • Mark evans
  • Rahul jindal
  • Rahul jindal
^ Back to Top