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Anti-poverty campaign draws Rs 9 lakh from US students

Source : The Hindu Business Line
Aug 06, 2013

“Everyday Americans are challenged to live for less than a dollar a day, for a week.

 

Six hundred students from seven universities across the US have managed to raise $15,000 (Rs 9 lakh) for families in India. The proceeds are to be used to build a restroom for girls in a Karnataka school, and for the provision of solar lanterns for artisan families in Manipur and Mizoram.

 

Bangalore-based Anoj Viswanathan, co-founder of Milaap, a non-government organisation (NGO) said the activity was part of the “Live Below the Line” initiative, an international campaign that aims to address extreme poverty.

 

“It is a marketing and outreach effort in the US, wherein they challenge everyday Americans to live for less than a dollar a day, for a week. In the process, they bring visibility to issues such as extreme poverty, clean drinking water and sanitation,” Viswanathan told Business Line.


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