A US-India sports and entertainment conference here noted how the cross-pollination of the Hollywood and Bollywood film industries and growth of sports in India has led to an expanding relationship in the two fields.
Organised by the US-India Business Council here Thursday, the conference on "Crossing Over: The Sports & Film Industries in the US and India" attracted over 80 professionals.
New York based global sports and media business IMG's venture into tennis, where they have groomed top talent from India, has grown into the joint venture with Reliance and the growth and success of the Indian Premier League, the top cricket league in the world, noted USIBC president Ron Somers.
With India emerging as the world's third largest economy in the world, Somers emphasised the importance of film and sport in grooming role models for the 600 million plus citizens who are under 25.
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